Ask any member of LoveLikeFire about why the band has become so strong, so quickly, and the answer will sound a bit like a confession: The music is a compulsion, they say. An inevitability. An obsession. In 2008, the four San Franciscans intend to pour that passion into a full-length debut disc. For now, though, LoveLikeFire is doing what it’s always done: Playing shows wherever and whenever. Writing songs constantly. Clinging strongly to the idea that it’s better to be good than lucky.

In 2007, the band self-booked and self-financed a nationwide tour, one that led from out-of-the-way towns to big-city music festivals and back again. Here’s what audiences discovered: Vocalist/guitarist Ann Yu’s voice is formidable and feminine, capable of punkish passion and dark rock drama; the rhythm section Dave Farrell and Robert Kissinger is exuberant, confident and well-schooled; and guitarist Ted Parker’s riffs balance so many things—accessibility and edge, clang and beauty, dexterity and spontaneity. And when there’s a synth motif or a cello line in the mix, the execution is impeccable.

The media took notice, too:

“If this were the U.K., the British press would be argy-bargying over bragging rights for discovering this irresistible foursome from San Francisco. The band provide the surge to songs that engulf and heave you like a raging ocean.” – LA Weekly

“Local Newbie LoveLikeFire has already racked up acheivements that plenty of veteran scenesters would kill for..the generally positive buzz for the band is well earned by the thoughtfully arranged, dynamic and dramatic indie rock.” – The Onion

“LoveLikeFire frontwoman Ann Yu’s tremulous, haunting vocal style combines elements of CocoRosie, Karen O and Portishead’s Beth Gibbons, while the delicately woven threads of synthesizer, piano and guitar form an orchestral dream-pop tapestry.” – Spin.com